Today I was a panelist at the State of Design: Design for Business and Business for Design conference held in Melbourne.
My panel was considering opportunities and future directions for design and business. I think design is instrumental in the commercialisation and innovation of nanotechnologies as many of these technologies completely change the base or model for products and processes.
One of the examples I used was transdermal delivery using micro-array patches (MAPs). These is a great example of good design as MAPs can replace needles for administering drugs, vaccines and hormones. Customer comfort is enhanced by replacing syringes and other good design aspects are seen in distribution efficiencies such as transport, storage and reduced requirement for specialised staff.
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