Naseema Sparks, Managing Director of M&C Saatchi Melbourne, spoke at a CEDA event today on ‘The Economics of Creativity’. She talked about creative industries including architecture, art and design and emphasised the importance of creativity in productive and profitable workplaces. Although in many cases, the creative effort of people in industries not considered to be creative was perhaps overlooked. She also talked about the value of creativity and stressed that its value is often ‘future’ value. This led me to consider the importance of intellectual property and copyright in research and development and other creative enterprises.
She also said that creative outputs have both economic and emotional impacts. I think that often the emotional impact of business products is underestimated. This is part of the reason that NanoVic finds interesting ways of engaging the broader community in nanotechnology. Examples include utility fog workshops, art prizes, television and podcasts. And this blog!
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